The Fleurish identity was created as a replacement for the existing script identity that was outdated. The new script is more energetic & indivdual. The letterforms have an almost arabic or persian caligraphic quality that lends a lightly exotic air to the identity.
The colors used are those favored by Nisha at the time of the identitiy's creation. The identity is flexible with regard to color and can easily change with whim or fashion.